Restaking, explained — and 8M impressions later, deposited.

The challenge

Restaking is hard to explain and easy to fake hype around. Mont needed credible technical creators to drive real TVL, not just airdrop farmers.

The approach

Proof-ranked infra KOLs produced premium explainers — short-form and long-form — with deliverables held in escrow until Mont approved each cut. Attribution tracked wallet deposits, not clicks.

KOLs deployed

8.1M

impressions

$14M

attributed TVL

5.7x

median ROAS

bots paid

“Escrow meant we only paid for cuts we approved. The TVL was real and we could prove it.”

Priya N. · Marketing · Mont Finance

Post a campaign brief →Browse creators →

Next case study

Nova →

← All case studies