A TGE that didn't dump.

The challenge

Most GameFi TGEs spike and collapse as paid shills exit. Nova wanted day-one holders who'd actually play, across a hyper-engaged SEA audience.

The approach

We matched native SEA gaming KOLs with a season trailer and play-to-earn walkthroughs. Payouts were staged across delivery and a 14-day retention checkpoint, aligning creators with holders.

KOLs deployed

33.1K

day-one players

72%

D14 retention

4.3x

median ROAS

chains

“Retention-staged payouts changed everything. The creators wanted holders, not a pump.”

Marcus Vale · Founder · Nova

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